Brand and creative direction for a new ecommerse site with exclusive jewelry designers and informative editorial content. Worked closely with the Co-founder to create a new logo, site navigation and type style that is both upscale yet accessable. Design weekly and monthly homepage banners introducing new designers and features, and social media promotions to support these announcements. 

Brand and creative direction for a private salon in New York, including logo design, product package design, advertising and social media promotions. A unique opportunity to start with a company at its beginning and guide it through to it’s current success.

A strong logo is the first step to creating a brands identity, whether working with a new company or a long revered and valued one. The Good Housekeeping Seal is one of the most recognized logos with a history spanning over 100 years. Keeping its original oval, I wanted to break through that shape to convey a new energy and the idea of the Good Housekeeping institute moving forward into the future.

As Creative Director for Redbook, Good Housekeeping and Ladies Home Journal my goal was to update a brand for new generations without alienating their existing loyal readers. 

A complete editorial redesign, modernizing the look for new generations without alienating it’s loyal readership. Working with top editors, photograpers and illustrators to actualize a full plate of subject matter including health, personal lifestyle, celebrities, fashon, beauty, food, and decorating.

Working with the top celebrities and their publicits to bring interesting and modern visuals to the covers and inside interviews. Conceptualizing original ideas with leading photographers, stylists and set designers. Directing on set to make sure all of the days goals are met and that everyone is pleased with the results.

Conceptualizing new and interesting ways to present the latest trends. Working closely with the Beauty Director and top photgraphers while in the studio or on location. 

Conceptualizing new and exciting ways to present the latest styles. Working closely with the Fashion Director and top photgraphers while in the studio or on location in New York, San Fransico, Miami or the Caribbean.

Brand and creative direction for Heart’s bookazine division, a series of food, decorating and holiday titles. Each new title packaged with a distinct logo, new cover photography, original type design and existing images from other Hearst titles.